Stanimir Andonov is an economist, market analyst and marketing expert. He has PhD degree in Marketing. He is a graduate of University of National and World Economy. He worked as a lecturer in Marketing and a programme director at New Bulgarian University. In addition to that, he also taught Marketing as a visiting assistant professor at the State University of Library Studies and Information Technologies, University of National and World Economy, International University College and VUZF University. He is currently a regular lecturer at the Varna University of Management. His academic interests are related to the study of consumer perceptions and preferences. By means of a national representative sampling he has researched the positioning of insurance companies operating in Bulgaria. Stanimir Andonov has written a number of articles on the subject. Stanimir is cofounder and manager of Neuromarketing Bulgaria – agency specialized in neuromarketing research. The subjects of the studies of Neuromarketing Bulgaria are viewers of TV commercials. The object of the study is attention, excitability, memorability and processing of a TV commercial during its viewing.